/ Sales playbook · November 2026
M/agnet turns a venue's guest Wi-Fi into a branded front door that builds a list of customers they can legally market to. It runs on Ubiquiti UniFi, is hosted on M-Tech's own UK cloud, and is supported by the team that runs the network underneath it. This playbook covers who to sell it to, what to say, how to price it and what to avoid, with a quote builder and a short test at the end.
/ The pitch in brief
Every venue already pays for guest Wi-Fi and gets nothing back from it. UniFi has a free login page built in, so a nicer splash screen is not the sale. The sale is what the venue gets afterwards: a growing list of guests with their marketing consent recorded properly, the venue's brand on every screen, event pages, vouchers, and one login across every site.
Lead with our existing UniFi clients. No new hardware, no new supplier, onboarding in a day, and we already hold the trust. Then hotels and event venues, where event pages do the selling, then multi site groups and schools.
We win on being managed, not on price. Giant and Net Intellect are cheaper and Beambox has more marketing automation. None of them is run by the people who already look after the client's network, and none has our event pages.
Never sell the roadmap. Email campaigns, Mailchimp sync and visit analytics are in development. Sell what is live today and mention the rest only as coming.
/ How it works
The guest only ever sees the venue's brand. UniFi, M/agnet and the consent records work behind the scenes. Guests are usually online within one to two seconds of tapping connect.
The dashboard: visits, unique and returning guests, opt in rate, busy times by day and hour, and how guests signed in. This is what the client is really buying, so show it early.
/ Client problems
Most prospects don't think of Wi-Fi as a marketing tool until you point it out. Each card is a problem venues describe, what is really going on, what to lead with, and where the answer stops. Be straight about the limit; it builds trust and often opens the next conversation.
We've no idea who actually comes in.
Our Wi-Fi password is on a chalkboard.
We collect details on paper forms. Is that even allowed?
Marketing has to ask IT to change anything.
Hundreds come to our events and we never hear from them again.
Every site does its Wi-Fi differently.
/ Who to sell to
The owner, general manager or operations director signs. The marketing manager wants the data. The IT lead or MSP contact wants nothing to break. Talk to all three.
New UniFi installs: add M/agnet to the network quote so it goes live with the install. Not a fit today: venues on other Wi-Fi brands, and single sites shopping on price alone. Giant starts at £9.99 and Purple has a free tier; don't chase that end of the market.
/ Selling points
Your guest Wi-Fi already costs you money. M/agnet makes it work for you, on the network you already have, and we look after it.
/ Pricing
Flat rate per venue, whatever its size or guest numbers, on a 12 month term. Offer annual first: it is one month free for the client, cash upfront and a committed year for us.
Connect UniFi, check every access point, brand the portal, build the form, link their policies, test, launch and train.
Eleven months for twelve, saving £49 a venue. Billed in advance. The default on every quote.
Same platform and support, billed monthly on the same 12 month term.
Set up the client's venues and billing to see what the quote comes to. Starts on one venue, annual, which matches the standard quote template.
/ Competitors
Published monthly price per site for each plan, lowest first. We sit in the middle, level with CaptiFi's entry plan and below Beambox Pro. Dollar prices are converted at about £0.75 to the dollar, so treat those as approximate.
Published list prices checked October 2026. Beambox and Spotipo prices are annual billing rates. Reconfirm before quoting any figure to a client.
| Competitor | Where they're stronger | Where we win |
|---|---|---|
| Giant£9.99 / £19.99 / £49.99 | Much cheaper entry plan, CRM sync from £19.99, works with more Wi-Fi brands | Event pages, managed by the network team, IT and marketing kept apart |
| Net Intellect£19, or £29 with monitoring | Cheaper monthly, similar £250 setup, a close match for simple managed UniFi sites | Event pages, group management, richer guest data and consent trail |
| Beamboxfrom $40 / $60 / $80 | Email, SMS and review automation built in; free trial; rolling monthly | UK hosted, managed for them, event pages, flat price as guest numbers grow |
| Spotipo$59 / $79 | CRM connections, many Wi-Fi brands, multi language portals | UK hosted, managed, event pages, one partner for network and portal |
| CaptiFi£49 / £89 / £149 | Marketing tiers above the entry plan | Same entry price with a managed service and our network team behind it |
| Purplefree tier, paid by quote | Analytics, staff Wi-Fi, enterprise scale, many Wi-Fi brands | Simpler, published price, run by the client's own IT partner |
/ The quiet competitor
UniFi's own guest portal is free. It gets people online. It does not build a guest list with consent records, run event pages, sell vouchers with a takings report, or manage a group of venues from one login. When a client says "we already have a login page", that is the answer.
Never run down a competitor by name in writing. Use this page to prepare, then talk about what M/agnet does.
/ Discovery
The first two decide whether it is a fit at all. The rest shape the quote and tell you which selling point to lead with.
It gets people online. It doesn't build a guest list with consent records, run event pages, sell vouchers or manage a group of venues from one login.
Some are. Ours is managed by the team that runs your network, hosted in the UK, with event pages included and no charge as guest numbers grow. When something goes wrong there is one number to call.
We connect it, check every access point, brand it, build the sign up form, link your policies, test the whole guest journey and train your team. You go live without having to learn the admin area first.
Today you export the list to the email tool you already use. Direct Mailchimp sync is in development. Don't promise a date.
It's built to support GDPR: consent recorded with the date, time and wording, marketing opt in separate from the Wi-Fi terms, and data requests and removals handled from the platform. The venue stays responsible for how it uses the data.
It's one short form and they're usually online in a second or two. Next time their device is recognised and they're welcomed back by name.
It isn't supported yet. If the network is due a refresh, quote UniFi and M/agnet together as one project.
Speak to George. A short pilot on an existing M-Tech UniFi site is possible.
/ Quote to live
Add it in HubSpot with M/agnet as the product interest.
SalesUse the ten questions. Confirm UniFi and who manages the network.
SalesM/agnet template: ONB per venue, plus SUBA by default or SUBM. Valid 14 days.
SalesUniFi access, logo and colours, form fields, policy links, and who to train.
SalesThe venue is the data controller, M-Tech the processor. Check current paperwork with George.
Sales with GeorgeRaise a HaloPSA onboarding ticket for delivery.
Sales to deliveryPortal configured and tested on every access point.
DeliveryGo live, then walk the venue team through the admin area, including event pages.
DeliveryCheck they're using the guest list, ask about upcoming events, ask for a reference.
Sales/ Never say
/ Roadmap
Mention these only as "in development", never with a date or a price. Most will be offered later as paid add ons, so they help keep clients interested rather than close a deal.
| Feature | What it adds | Stage |
|---|---|---|
| Goal led marketing | The venue picks a goal, such as filling quiet weekday evenings or winning back regulars, and M/agnet tags the right guests for Mailchimp. | In design |
| Visit analytics | How long guests stay, when they come and how often they return. | Designed |
| Online voucher sales | Guests buy Wi-Fi time on the portal by card. | Planned |
| Connection health alerts | A warning when a venue's UniFi connection needs attention. | Planned |
| Sponsored guest access | A member of staff approves a visitor's Wi-Fi access. | Planned |
| Guest wallboard | A lobby screen showing what's on, fed from the events calendar. | Planned |
| Other Wi-Fi brands | Will follow real customer demand. | Not scheduled |
/ Sales training
The terms that come up, and a few scenarios to test yourself against.
A hotel we already manage runs about 40 weddings a year and wants to "do more with the guest list". Which feature do you lead with?
Event pages give each wedding its own welcome and capture guests who opt in. Make sure the consent wording names the hotel. Mailchimp sync isn't live, so never lead with it.
A café owner says Giant is £9.99 a month and asks why we charge £49. They have one site on a BT router.
Without UniFi M/agnet can't run, and a single site buying on price is the end of the market we don't chase. Log it as a lead for a network refresh.
A three venue pub group on UniFi, managed by us, signs for annual. What is the year one total, ex VAT?
Three onboardings at £199 (£597) plus three annual subscriptions at £539 (£1,617) makes £2,214. Monthly would be £2,361 for the year.
A school's business manager asks: "Is it fully GDPR compliant?" What do you say?
Never claim full compliance or automatic retention. Describe what the platform does and be clear the school is the data controller. ISO 27001 and Cyber Essentials Plus help here.
A bar wants guests online with no form at all and asks if they'll still build a mailing list. Which is right?
One tap gets people online and that's all. To build a list they need the email form, which can be kept short.
A hotel wants us to set up a new event page for every wedding, about two a month. How should that be handled?
Event pages are included and the venue sets them up itself. Cover it in the onboarding walkthrough; most venues are confident after the first one.
/ Please confirm before quoting